During the spring of 2017 I applied to be a Summer Fellow at Ketchum, one of the leading public relations agencies in the world, with operations in more than 70 different countries across six continents. I was invited to participate in Launchpad their gamified application process. The program focused on seeing how applicants think by allowing participants to create campaigns and vote on the best responses. Top scorers were selected to move to the interview rounds.
I participated in three different interviews before I was invited to go to San Francisco for the summer as a fellow. Coming from a small town in Arkansas the opportunity was a dream come true. I was one of four interns at Ketchum's San Francisco office where I interned within the Consumer Food practice. The experience I gained at Ketchum is irreplaceable. Check out some of my work below.
I participated in three different interviews before I was invited to go to San Francisco for the summer as a fellow. Coming from a small town in Arkansas the opportunity was a dream come true. I was one of four interns at Ketchum's San Francisco office where I interned within the Consumer Food practice. The experience I gained at Ketchum is irreplaceable. Check out some of my work below.
Bolthouse FarmsThroughout the summer I had the opportunity to assist with influencer programs for Bolthouse Farms which consisted of managing coverage trackers, reviewing blog posts, social media posts and YouTube videos created by influencers.
I created this recap report to highlight strategies taken to meet client goals. Click to see the report. |
BuitoniI had the privilege of assisting with event planning for Buitoni. I assisted with influencer relations, media pitching as well as vendor management.
The client also requested mockups of possible aprons for the event staff that included the actual product packaging, so I created these in Adobe Photoshop (see slideshow). *note: we suggested going without the packaging and settled on the green apron with a standalone logo instead* |
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NestléThroughout the summer I worked on various projects for Nestlé including pitching media for their Tollhouse brand and editing creative briefs for their Freshly Made brand and affiliates.
Here are some creative briefs I helped edit using Adobe InDesign. |
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Ketchum BlogNear the end of the summer I wrote about my experience at Ketchum and why I'm passionate about diversity and inclusion in the workplace.
You can view it on their website here. |