Dynamo PR is a full-service agency based in London. Dynamo works primarily with consumer and B2B tech companies and specializes in product launches and crowdfunding campaigns. Dynamo's services range from media relations and digital marketing, to social media and influencer relations. Dynamo PR was acquired by Clarity PR in December 2019. Check out some of my work here below!
- I worked with Segway-Ninebot to launch a modern take on the traditional Segway and helped reposition their brand image to assert them as innovators in the AI and robotics space
- I helped lead successful media relations efforts that included in-person demos with journalists from Engadget, CNET, and The New Yorker to name a few
- Thanks in part to my media relations efforts, news of Loomo's launch and crowdfunding campaign was covered in The Verge, TechCrunch, ZDNet, and was included in a feature story in the November 2018 edition of The New Yorker
- The crowdfunding campaign went on to raise $1.4 million dollars
- I worked with Zoetic AI to aid in product positioning, messaging, and creating initial brand awareness for their consumer robot “Kiki”
- I helped identify key findings from their market research to strategize which target market best suited Kiki. In addition, I assisting with crafting the messaging for their website and social media channels
- I helped lead a successful CES campaign securing coverage in top-tier media outlets like CNET, BBC, ZDNet, Associated Press, ABC News and more, helping boost their brand awareness
- I worked with Chinese-based startup Runtopia to help them build brand awareness in the United States
- I helped lead a successful media reviews program that resulted in coverage in TechRadar, GearJunkie, and Macsources amongst others
- I also assisted with an influencer campaign in which I helped target and managed relationships with various lifestyle/fitness influencers